“It’s like it was in the ’70s, ’80s and early ’90s,” he said. “It’s a big part of the whole deal now.”
Promotions tend to run on a weekly cycle, Travers said. One week there might be big demand for grapes, the next berries, the next pineapples.
“They keep moving around,” he said.
About 75% of the sales made by Chelsea, Mass.-based The Alphas Co. are retail, said Yanni Alphas, the company’s president and chief executive officer.
That said, the foodservice business in Boston is still a thriving one.
“I see the restaurant business as active,” Alphas said.
“They went through a real rough time in ’08, ’09 and the beginning of ’10, but they all seem busy now.”
On the retail side, meanwhile, the Boston-area grocery industry is thriving, Alphas said.
Of particular note in 2011 was the addition of Rochester, N.Y.-based Wegmans to the Boston mix.
The chain opened a store in the fall and has two more planned.
Alphas won’t be surprised to hear of plans for more beyond that.
“They’ve done a great job,” he said.
Wegmans’ reputation for being produce-friendly is well-earned, Alphas said.
The company has noticed strong demand from the retailer across the board for its products.