Another wholesaler on the New England Produce Terminal, The Alphas Co., also is optimistic about an upturn in the economy.
“We’re off to a much stronger start — we’re very optimistic about this year,” said Yanni Alphas, the company’s president and chief executive officer. “2009 was a rough year.”
Some reports on the health of the economy were more mixed, however.
“It’s been a real rollercoaster,” said Steven Piazza, a salesman for Everett-based Community-Suffolk Inc.
“The beginning of the week is real good, the middle of the week is terrible and then people reload again for the weekend,” he said.
Piazza attributes that up-and-down pattern in part to a dip in restaurant business.
“People aren’t going out to eat as much, and they’re shopping for value, not just what they want,” he said.
Even without the freeze, business has been up, Lisitano said.
“The economy’s kind of leveled off,” he said. “It’s not where it was, but it’s come back and it’s staying there.”
Ken Cavallaro, treasurer of John Cerasuolo Inc., also reported an uptick in demand compared with recent recession-affected years.
“It seems to be starting off bet-ter,” he said, also citing the Florida freeze as a contributing factor. “The markets are higher. The weather conditions in Florida have shortened product considerably.”
Sam Rocco, president of BC Produce Inc., also is more optimistic about the current year, though he said it may be partly a matter of lower expectations.
“Things are definitely improving — either that, or we’re getting used to it,” he said. “But I think the economy here is resilient compared to the rest of the country.”
One big upcoming test, Rocco said, will be how many Bostonians and others in the region take vacations on Cape Cod and how much produce they’ll consume when they do.
“I’ll be curious to see how the cape does,” he said. “They’re so sensitive to the economy down there. I don’t think last summer was that good.”
Rocco himself vacationed on Cape Cod last summer and noticed that it was easier to get tables in restaurants than in years past.
While strong markets for tomatoes and other vegetables were giving many Boston wholesalers a boost in the early months of 2010, Rocco said his company was getting a boost from some weak markets as well, which were encouraging brisk movement.
“It probably helped that some of the stuff got so cheap,” he said. “I haven’t seen potato prices like this in a few years. It’s been a good year for selling Idaho potatoes.”