Business for the new department so far is “so-so, up and down a little bit,” reflecting produce sales trends generally, Fleming said. “There’s a lot of competition in that (Hispanic) area. That’s where the population growth is.”
In December 2009, Dave Watson, previously Strube’s president and chief operating officer, left the company to take a job at the Arlington Heights, Ill., office of Del Monte Fresh Produce NA, Coral Gables, Fla.
Target brings fresh food to northern Chicago store
In July, Minneapolis-based Target opened a store in Wilson Yards/Uptown, a neighborhood in northern Chicago that’s had increasing development in recent years. As with other recent Target store openings or renovations in the area, the store includes a fresh food department.
Target representatives recently visited the Chicago International Produce Market looking for fresh produce suppliers, sources at the market said. A Target spokeswoman didn’t immediately respond to a message.
Earlier this year, Target said it will expand further into fresh produce and other groceries, with plans to add PFresh food departments to about half of its U.S. stores by the end of next year.
The company expects to have PFresh departments in about 850 stores by the end of 2011.
While traditional Target locations carry no perishable items, the PFresh stores sell fresh produce, including bananas, seasonal fruit, berries, bagged salads and baby carrots.
Target operates about 70 stores in Chicago and surrounding suburbs.