Florida’s fresh produce companies hope to score with Super Bowl

01/05/2010 02:08:40 PM
Doug Ohlemeier

Louis Garcia III, salesman and buyer for Crews & Garcia Inc., Tampa, said he doesn’t think the event will bring much business.

“I’m sure there was a little more business last year, when it was here, but it wasn’t a lot,” he said. “In the past when the Super Bowl was here, you could see a big difference. But last year, with the way the economy was, there wasn’t that big of an effect on anything over here.”

James Killebrew, vice president of Baird Produce Inc., Tampa, said the event usually doesn’t bring a large increase in sales.

“We usually have a little bit of an increase, and this past year was a little bit beyond what I expected for that,” he said. “It’s better than a Super Bowl in California, but not enough to where I will lobby to make sure we have it here every year.”

While the Super Bowl remains popular, Jacksonville residents don’t attend games played by their own NFL team, the Jaguars, as much as in other cities. Instead of spending money for expensive game tickets, Movsovitz said many people go to sports bars to watch the games.


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