In addition to adding Sievert, Liberty Fruit retained Brad Newell as sales director. Newell’s duties will now focus further developing on the company’s foodservice operations.
Market Fresh Produce hires managers
An increasing customer base spurred Nixa, Mo.-based Market Fresh Produce to add a new category manager position for onions and potatoes recently, according to Mike Kemp, vice president for brand development.
Market Fresh hired Joel Potts for the new post. Kemp said Potts will give particular attention to helping vendors manage replenishment.
Another new category manager is in place at Market Fresh: Shanan Moran is heading up the sweet potato program.
Moran previously worked for Downers Grove, Ill-based Sara Lee Corp. in Bentonville, Ark.
Kemp said in addition to new staff, Market Fresh is giving its website a new look. The new version of the site is expected to launch in late September, after more than six months of redesign and planning.