Hy-Vee pushes locally grown - The Packer

Hy-Vee pushes locally grown

09/09/2011 02:17:00 PM
Andy Nelson

On the chain’s website, a link to its homegrown program features a map with the locations of the farms in Missouri, Arkansas, Illinois, Nebraska, Iowa and Minnesota where Hy-Vee sources its locally grown produce.

Cantaloupe, corn, cucumbers, tomatoes, watermelons, squash, pumpkins, peppers and cabbage are among the commodities Hy-Vee buys in season from local growers.

Another bandwagon that Hy-Vee has chosen not to get on with the same zeal is store-branding.

The chain’s leading store-brand items include potatoes and bagged salads, but the category is not a priority, Coles said.

“We tend to push the major labels,” he said.

“It’s not a huge focus in our stores.”

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