Ready Pac plans product launch, Safe Quality Food certifications - The Packer

Ready Pac plans product launch, Safe Quality Food certifications

07/16/2012 01:29:00 PM
Tom Burfield

Product launches, special honors and a food safety achievement have been in the works for Irwindale, Calif.-based Ready Pac Foods Inc. over the past few months.

Ready Pac will combine its fresh foods expertise with the universal appeal of Disney characters and films when it launches a new line of fresh, healthful and convenient foods in time for back-to-school in August, said Tristan Simpson, director of marketing.

Ready Pac plans to introduce a line of snacks and mini meals for kids with packaging featuring Disney characters.The line will kick off with 10 products, including kids’ salads, mini meals/snacks and party platters.

The goal of the program is to provide youngsters with good-tasting, nutritious choices for lunch, snacks and parties that parents can feel good about, Simpson said.

On the awards scene, the company received the Best New Fruit Product award at the United Fresh Produce Association convention in Dallas in May for its line of five fresh fruit and yogurt parfaits, which will begin shipping this summer.

Also in May, Ready Pac received the Domino’s Pizza Annual Supply Partner Award for outstanding supplier service in 2011.

Jeff Herdeg, Ready Pac’s director of foodservice national accounts, who has worked with Domino’s for the past four years, accepted the award.

Ready Pac has been Domino’s primary supplier of leafy greens for several years.

“Since that time, they continue to take on the challenges that we bring them, and they have become a true strategic partner,” said Phillip Worley, Domino’s director of purchasing.

Ready Pac is implementing Safe Quality Food certification in all of the company’s facilities, Simpson said.

Most recently, the firm’s Florence, N.J., facility achieved SQF Level 3 certification, the highest level possible, she said, adding that Ready Pac is one of a few U.S. fresh-cut facilities to have achieved this level of certification.

Level 3-certified companies can use the SQF trademark logo on products and marketing materials.

All Ready Pac facilities have achieved SQF level 2 certification, which includes certified Hazard Analysis and Critical Control Point food safety plans benchmarked by the Global Food Safety Initiative, Simpson said.

Level 3 certification is expected to follow later this year.



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