Business updates: Los Angeles Know Your Market

06/29/2010 09:06:28 AM
Tom Burfield

Albert’s Organics promotes salesman

Curtis Steinbeck, who has worked for Bridgeport N.J.-based Albert’s Organics Inc. for seven years as a salesman and merchandiser, has been promoted to division sales manager in the company’s Vernon, Calif., office, said Simcha Weinstein, director of marketing.

AMS Exotic plans to expand Earth Exotics

AMS Exotic LLC, Los Angeles, is planning some line extensions for fall and has added the position of quality assurance supervisor, said Scott Lehman, director of sales and marketing.

The line extensions include new sizes of butternut squash, sweet potatoes and French beans.

Lehman said Nielsen data indicate the company’s Earth Exotic brand is the No. 1-selling baby vegetable brand in the in U.S.

“For a product that is just being developed, we think that’s a pretty big statement,” he said.

The company has hired Carlos Sunlara, a former chemical operations specialist in the U.S. Army, to fill the role of quality assurance supervisor. Sunlara’s discipline, training and education make him well qualified for the position, Lehman said.

Better Life has 9-month tomato program

Better Life Produce Inc., Los Angeles, is participating in a program from Cal-Organic Vegetable Co., Lamont, Calif., that offers California tomatoes during the spring and winter, said Nikki Nagel, Better Life sales manager.

The nine-month program, which features organic heirloom, baby heirloom, cherry, cluster and beefsteak tomatoes, kicks off in early spring, winds down in July and returns in October.

Cal-O begins new food safety program

Cal-O Vegetable Exchange Inc. in Los Angeles is in the process of implementing a new food safety and traceability program, said owner Tom Kunisaki.

Coast Produce Co. hires industry veteran

Don Walstad, previously with Supervalu Inc., has joined Coast Produce Co., Los Angeles, as intermountain West salesman focusing on the Albertsons account, said Emily Fragoso, marketing manager.

With the arrival of summer, the company also has reintroduced Coast Mini Snacking Sweetie Bells miniature sweet bell peppers to its line of six Coast Snacking items, Fragoso said.

Fruit Distributing Corp. moves to Commerce

For the first time in 52 years, Fruit Distributing Corp. of California has its own warehouse space after moving to a new location at 5270 E. Washington Blvd. in Commerce, Calif., said owner-president Jeff Weisfeld.

The company previously was in nearby Los Angeles.


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