Business updates: Los Angeles Know Your Market - The Packer

Business updates: Los Angeles Know Your Market

06/29/2010 09:06:28 AM
Tom Burfield

“We needed to make a move,” Weisfeld said.

The new location includes 1,500 square feet of office space and 5,000 square feet of warehouse space and is an area that is easily accessible and more business conducive than the old location, he said.

Fruit Distributing Corp. handles about 3 million packages a year.

Harvest Sensations offers microwave retail trays

Los Angeles-based Harvest Sensations now offers a line of 18 8-ounce retail trays of organic and conventional vegetables and herbs, said Mike Henry, vice president.

Selections include hand-peeled, hand-sorted baby carrots, baby beets, rainbow carrots, asparagus spears and snow peas in sealed microwaveable trays, he said.

Although Harvest Sensations focuses on local business, the company is launching a program shipping product to Canada by air, Henry said.

Interfresh represents Naturipe Farms in SoCal

Interfresh Inc., Orange, Calif., now represents Naples, Fla.-based Naturipe Farms LLC in Southern California, said Chris Puentes, Interfresh president.

“They are the largest blueberry producer in the world, so we expect to be big in blueberries,” Puentes said.

The deal includes blackberries and a large strawberry program, as well.

Interfresh also has put renewed focus on its Costa Rica pineapple deal and offers new, double-layer packs “to provide reduced costs for value-conscious retailers,” Puentes said.

Perimeter hires VP, adds products to lineup

Alan Warburg, previously with Acosta Sales & Marketing Co., Brea, Calif., has joined Perimeter Sales & Merchandising, Los Alamitos, Calif., as vice president of brand management, said Pat McDowell, vice president of produce.

Warburg will serve as a go-between for the company’s principles and sales staff and will coordinate marketing and help fill clients’ needs, McDowell said.

Perimeter also has added a variety of items to its product line, including Jovy 100% natural fruit rolls, the eight-flavor Nasoya tofu line, fruit snacks from Homemade Harvey, Orange, Calif.; and seven flavors of acai berry-based juices from Sambazon Inc., San Clemente, Calif.

Pura Vida Farms adds westside melon program

Brea, Calif.-based Pura Vida Farms has expanded its melon program, said partner Wes Liefer.

The company plans to sell honeydews and mixed melons from Yuma, Ariz., and Blythe, Calif., through the second week of July, then switch to its new California westside program before sourcing from the desert, he said.

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