L.A. supermarket chains slash prices to lure shoppers - The Packer

L.A. supermarket chains slash prices to lure shoppers

08/19/2009 03:15:30 PM
Tom Burfield

In a Times interview, David Dillon, Kroger’s chief executive officer, attributed much of the company’s success to a tracking system that indicates how often shoppers visit the store and provides information about what they buy.

Kroger also benefits from a successful private-label program that reportedly is a $12.5-billion annual business for the company.

At Pleasanton, Calif.-based Safeway Inc., parent company of Vons, Steve Burd, chairman, president and chief executive officer, reportedly said in a conference call to investors that the company plans to emphasize everyday low prices designed to induce loyalty among shoppers rather than focusing on promotional prices to boost foot traffic.

Tesco’s El Segundo, Calif.-based Fresh & Easy Neighborhood Market continues in expansion mode. The chain opened its 121st store — its 65th in California — in Pasadena, Calif., this summer and announced plans to open four other stores in California by Aug. 19.

The chain halted its expansion for several months more than a year ago, tweaked its store format and started distributing circulars in areas where it has stores.

The firm announced in a news release this summer that it planned to bring more than 1,000 new products to existing stores, including more Fresh & Easy-brand products, larger pack sizes and more national brands, “as well as exclusive new lines of national brand-quality products at unbelievably low prices.”

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