Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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New York City Know Your Market

Interest in nutrition drives demand for fresh

NEW YORK — Wholesalers in New York say they’re benefiting from increased interest in expanding produce consumption.
Popular culture’s interest in healthy foods such as fresh produce helps drive sales, said Joel Panagakos, executive vice president of J. Kings Foodservice Professionals Inc., Holtsville, N.Y.
“Every page in every newspaper you turn to, and everything you read in magazines, supports the produce industry like it never did before,” he said. 
“Whether it’s 4,-, 5- or 10-a-Day, the bottom line is that our industry has the support of the medical professions, the schools and all the politicians. If nothing else, it’s going to help our industry and will make for a better educated public, which we have now more than ever before.”
Alfie Badalamenti, vice president of Coosemans New York Inc., said some of the schools are becoming more involved in procuring specialty produce items.
He cited interest in baby squash and blood oranges.
“You’re seeing it more and more in the schools,” Badalamenti said. 
“The schools more than ever are focusing on kids eating healthy. One week, they have blood oranges they make the kids try. Another week, a customer orders starfruit. They’re educating the kids and they also talk about where the food comes from. The schools’ partnering with the food industry also helps us. They’re replacing the vending machines with salad bars. Pretty soon, there will be a health bar in every school.”  
Thomas Cignarella, president of Morris Okun Inc., agrees with the trend of healthier foods in schools.
“They’re definitely changing what kids are eating,” he said. 
“They’re trying to promote healthy foods and snacks instead of the cupcakes, cookies and all the junk food. We are seeing that type of change in the schools. Even the fast-food industry is changing their ways of serving healthier products. They’re reducing sizes so people don’t eat as much.”
Joe Granata, director of produce for RLB Food Distributors LP, West Caldwell, N.J., said consumers’ interest in boosting their produce consumption is still increasing.
“The more our ethnic background changes and the customer profile changes in this country, the more produce people will eat and buy,” he said. 
“You get Europeans, Mexicans and the whole ethnic mix where produce is a big part of those diets. You can just see it especially go into Manhattan, Queens and Brooklyn. It’s incredible how the produce flies off the market shelves.”
The economy affects produce movement, said Hugh Colocott, vice president of sales for Natures Best Produce.
“Clearly, the economy has definitely slowed but people have to eat,” he said. 
“Fruit and the healthy foods, those are the last things people might cut. That and weather affects the movement of fruit. If it’s really warm, people don’t necessarily think of apples, but think of grapes. We can keep moving fruit, the fruit that’s hot. The weather really affects people’s fruit buying habits.”

Doug OhlemeierThomas Cignarella (left), president of Morris Okun Inc., and Marvin Santana, tropical sales buyer, display the company’s tomatoes. Distributors say they’re benefiting from a consumer interest in healthy eating. NEW YORK — Wholesalers in New York say they’re benefiting from increased interest in expanding produce consumption.

Popular culture’s interest in healthy foods such as fresh produce helps drive sales, said Joel Panagakos, executive vice president of J. Kings Foodservice Professionals Inc., Holtsville, N.Y.

“Every page in every newspaper you turn to, and everything you read in magazines, supports the produce industry like it never did before,” he said. 

“Whether it’s 4,-, 5- or 10-a-Day, the bottom line is that our industry has the support of the medical professions, the schools and all the politicians. If nothing else, it’s going to help our industry and will make for a better educated public, which we have now more than ever before.”

Alfie Badalamenti, vice president of Coosemans New York Inc., said some of the schools are becoming more involved in procuring specialty produce items.

He cited interest in baby squash and blood oranges.

“You’re seeing it more and more in the schools,” Badalamenti said. 

“The schools more than ever are focusing on kids eating healthy. One week, they have blood oranges they make the kids try. Another week, a customer orders starfruit. They’re educating the kids and they also talk about where the food comes from. The schools’ partnering with the food industry also helps us. They’re replacing the vending machines with salad bars. Pretty soon, there will be a health bar in every school.”  

Thomas Cignarella, president of Morris Okun Inc., agrees with the trend of healthier foods in schools.

“They’re definitely changing what kids are eating,” he said. 

“They’re trying to promote healthy foods and snacks instead of the cupcakes, cookies and all the junk food. We are seeing that type of change in the schools. Even the fast-food industry is changing their ways of serving healthier products. They’re reducing sizes so people don’t eat as much.”

Joe Granata, director of produce for RLB Food Distributors LP, West Caldwell, N.J., said consumers’ interest in boosting their produce consumption is still increasing.

“The more our ethnic background changes and the customer profile changes in this country, the more produce people will eat and buy,” he said. 

“You get Europeans, Mexicans and the whole ethnic mix where produce is a big part of those diets. You can just see it especially go into Manhattan, Queens and Brooklyn. It’s incredible how the produce flies off the market shelves.”

The economy affects produce movement, said Hugh Colocott, vice president of sales for Natures Best Produce.

“Clearly, the economy has definitely slowed but people have to eat,” he said. 

“Fruit and the healthy foods, those are the last things people might cut. That and weather affects the movement of fruit. If it’s really warm, people don’t necessarily think of apples, but think of grapes. We can keep moving fruit, the fruit that’s hot. The weather really affects people’s fruit buying habits.”


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