In the past, the product would be loaded and the customer would have to settle for what arrived and some wouldn’t receive the type of product they prefer.
Additionally, Manfre for the past decade has been writing a weekly produce-related newsletter he calls the Alpha and Omega report.
Manfre remains optimistic during challenging economic times for fresh produce. He said the business is out there for those that work for it.
“I’m not an excuse type of person,” he said. “The buck stops with me. We went into the year (2009) with the attitude that people will make excuses. To tell you the truth, there is business out there, but if you wait for it to come to you, it won’t come. You have to go out and be aggressive, and you have to take it.”
In July, Top Katz, which was started by S. Katzman Produce Inc. and Top Banana LLC, will mark its 12th year in business.
Top Katz represents shippers that sell a full line of produce from the U.S., Canada and Mexico.
Coming from a colorful produce past, Manfre entered the produce industry by selling fruit from pushcarts on the streets of Manhattan. He also has worked as a salesman for S. Katzman and has put deals together for shippers in the Southern Hemisphere.