Fall brings steady business in Northern California

10/07/2013 11:36:00 AM
Tom Burfield

Business seems to be picking up at the Golden Gate Produce Terminal, said long-time president Pete Carcione, who also is president of Carcione’s Fresh Produce Co. Inc.

Sales aren’t as good as they were three or four years ago, he said, but they’re getting better.

As in other regions, the Northern California market has changed over the years.

When Carcione started out on the market 44 years ago, most of the produce going into the Bay Area went through the produce market.

“This is not the case today,” he said.

Beto Gomez, head salesman at Carcione’s, estimates that up to 85% of the spaces at the Golden Gate Produce Terminal are occupied, and plans are in the works to update the 17-acre facility that is home to 28 produce houses, he said.

“We intend to make our market look better,” Carcione said, by spending money for a new paint job and other improvements.

Following the death of longtime market manager Primo Repetto this summer, Mario Caimotto, Repetto’s assistant since 1982, assumed the manager’s position at the privately owned facility, which is run for shareholders by an eight-member board of directors, most of whom are tenants on the market.

Meanwhile, the San Francisco Wholesale Produce Market finalized plans late this summer to expand the facility by 60%.

The expansion will take place in three phases, said Michael Janis, market general manager, and add 200,000 square feet to the market’s 300,000-square-foot footprint.


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