What is difficult to put on the menus is the growers’ enthusiasm for the product.
It falls to Tombari and the drivers of the company’s 26 delivery trucks to take that message to more than 400 customers at restaurants all over the Bay Area and east to Sacramento and Modesto.
Another of Tombari’s roles is to serve as a consultant to growers. He occasionally suggests to a grower that he consider another commodity that Tombari knows will find acceptance among his customers.
“There’s always going to be good tasting stuff, and there’s no mystery about where things grow best,” Tombari said. “The idea is to find the farmers who do the growing best.”