What were once labeled ethnic produce categories continue to grow.
“Nonethnic stores are carrying more and more ethnic or international products,” Janis said.
That view is reinforced by Ballentine, who said he believes catering to minority ethnic populations is a strong trend in the food industry. Changing trends, however, go beyond what commodities are popular, he said.
“We believe food trends are changing and that consumers’ purchasing habits are changing,” Ballentine said.
In its efforts to stay abreast of new trends, Greenleaf has launched market research projects, he said.