The San Francisco Wholesale Produce Market plays an active role in the buy local trend in northern California, said general manager Michael Janis.
The market has shown its support for local growers by participating in the San Francisco Urban-Rural Roundtable with San Francisco mayor Gavin Newsom, California Agriculture Secretary A.J. Kawamura and other officials.
Discussions centered on how to leverage urban demand to spur product growth from local growers, Janis said.
The market also was named to San Francisco’s Food Policy Council, which carries out some of the recommendations of the roundtable.
“The market has really engaged in the local movement,” Janis said.
The market’s merchant-vendors are mindful of the focus on local produce, he said. Many have been active in the movement for a long time, and those who haven’t been are getting more engaged, he said.
The market facilitates communication between local growers who have not traditionally sold into the distribution chain and tries to “encourage a sustainable relationship between wholesalers, distributors and local growers,” Janis said.
“We think that’s a very productive role to play,” he added.