“This will hopefully energize the whole produce industry here,” said Todd Penza, salesman for Pinto Bros. Inc. “It will help open the door for people to buy fresh produce on the market. It will be a much more customer-friendly facility and one that brings more people in to get involved in buying the best produce.”
Distributors say the market has long needed improvement and that the new operation should benefit the younger generation of produce leaders that is arising to manage the market’s operations.
“This building is unbelievable,” said Richard Nardella, chief executive and financial officer of Nardella Inc., who helped push the idea of moving into a new market. “It is state of the art and will be everyone’s dream. Even the customers are excited. Everyone wants this thing to work.”
Distributors tout the new operation’s large refrigeration capacity and say the 700,000-square-foot plant should help them better serve the customers they distribute to within a 500-mile radius of Philadelphia.