John Vena adds avocado rooms
On June 1, John Vena Inc., Philadelphia, began ripening its own avocados.
The specialties distributor installed three modern ripening rooms.
Though Vena Inc. sold avocados for 20 years, it counted on its supplier partner, West Pak Avocado Inc., Temecula, Calif., to ship preconditioned and green fruit, said John Vena Jr., resident.
Vena also plans to ripen fruit for West Pak’s customers and West Pak plans to use the ripening rooms as a forward distribution facility for East Coast shipments, Vena said.
“The growth of the avocado business for sure will be in preconditioned fruit,” Vena said. “This allows us to offer all sizes, bulk and bagged.”
Vena handles Mexican hass avocados as well as Dominican Republic and Florida fruit.