Philadelphia produce vendors eye new sales via new facility

05/27/2011 10:28:00 AM
Dan Gailbraith

As wholesalers will have more room to service their customers, Todd Penza, salesman for Pinto Bros. Inc., said the new operation should transform produce sales.

“There will be more room to bring in products,” Penza said. “We are optimistic the new layout will improve the way our business is run.”

While construction was nearing completion, Penza said many customers visited the operation during orientation days. He said the wholesalers received strong feedback from their customers who toured the plant.

“From the smallest corner deli store owner to the largest customers, they all share that same excitement,” Penza said.

Penza said wholesalers plan to take advantage of their new facility’s uniqueness.

Though some wholesalers complained about higher rents, Rich Clark, owner of Jesse Pitt Co., said increasing rent at the old market to fund new cooler construction in 1992 actually helped sales.

“Everyone complained about the high cost of rent then, as rent tripled,” Clark said. “It turned out to be the best thing we ever did. People will say this about the new market. They won’t complain. In time, they will say they need more space but they’ll be happy.”


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