Move to market a long and frustrating path for Philadelphia produce distributors

09/16/2010 06:40:42 PM
Doug Ohlemeier

The improvements, Wiechec said, should also save money, help wholesalers pay faster, provide them and their customers better product that has been handled more efficiently and allow distributors to do more marketing.

John Vena Jr., president of John Vena Inc., said distributors during the summer were preparing for the move.

As a part of its strategic plan for moving to the new facility, the specialties purveyor hired two people to help with the move.

“We will have an increased overhead burden when we move,” Vena said. “The cost of our physical premises will be considerably higher than what we have here (in the older market). That will require an increase in our top line. We need to strengthen the foundation of our business.”

He said everyone he talks to is excited about the move and awaits the many opportunities the market should provide.

The market’s customers, Vena said, have many questions the wholesalers don’t know how to answer yet.

Those questions include how things will work at the new operation, how will they back into the stalls, how the wholesalers will serve them and how the market’s operations will be updated and adjusted to better handle its customers in the new facility.


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