Business updates: Toronto Know Your Market - The Packer

Business updates: Toronto Know Your Market

03/05/2010 03:25:00 PM
Cynthia David

Along with food-centered games and activities, fresh fruit and vegetable samples will be offered, said Ashlee Mclean, director of marketing & communications.

In May, younger children will be invited to enter the Gimme 5 Sticker Contest — placing fruit and veggie stickers in the appropriate color group and mailing it in for a chance to win a digital camera.

Children will also have a chance to win a Wii Console and Wii Fit program by creating fast, fun and nutritious recipes, Mclean said.

Both contests will be featured in the national Today’s Parent magazine and on the magazine’s Web site, Mclean said. Details will also appear on the OPMA Web site www.gimme5.ca.

Throughout the summer, the association will sponsor cooking demonstrations for kids at the kitchen in several Loblaw stores, Mclean said, and participate in CBC Kids Days at the Ontario Science Centre. In November, there will be a Gimme 5 booth at the national Royal Winter Fair in Toronto.

Tomato King

After 20 years at the Ontario Food Terminal, Tomato King Ltd. is merging with its next-door neighbor Mel-O-Ripe Brands, owned by Lorenzo Scala.

The combined company will retain the Tomato King name, said Vince Carpino, who has bought out his two longtime partners in an amicable split.

“It’s going to be a great merger,” said Carpino, who doesn’t yet have a new title. “Our new company will be bigger and stronger, we both have dynamic, experienced sales teams and we’ll offer more selection and service to our customers.”

Carpino said Mel-O-Ripe currently carries more fruit than Tomato King, such as apples, pears and cherries, and does some direct-to-store delivery.

He said he hopes the walls will be down and the new, expanded showroom open by early April.


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