Loblaw executive has big plans for produce - The Packer

Loblaw executive has big plans for produce

03/05/2010 02:13:00 PM
Cynthia David

These preferred suppliers are given a “look under our hood,” he said. “We say here’s our strategy, here are the commitments we’re making, here’s what we want from you and, later, here’s how we’ve progressed.”

Back in the produce department, Venton has spearheaded Platinum items, 11 so far, that are exclusive to Loblaw.

Each has been voted as the best-tasting item in its category by senior management. Winners include the brown kumato tomato, grown in Mexico or in Canadian greenhouses in season, fingerling potatoes and the Sonya and Lady Alice apples.

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