Twin Cities suppliers say retail success goes beyond making sale

05/24/2013 03:01:00 PM
Jim Offner

“We create a meal in the store and they sample it and we put it on a recipe card and we put it out to the public,” he said.

Big, attention-getting displays work well at Kowalski’s Markets, a nine-store retail chain based in Woodbury, Minn., said Tim Fortier, produce manager.

“We like to do big massive, one, maybe two-item displays, especially for our sales,” he said.

The store finds some of its shoppers look for low prices but others have different priorities, and it’s the store’s job to meet the needs of both, Fortier said.

“If people want something, they want it,” he said.

“We’ve got things we’ve carried in the past that are unique,” Fortier said.

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