(May 30, 2:00 p.m.) The California Leafy Green Products Handler Marketing Agreement, Sacramento, Calif., is surveying retail and foodservice buyers of leafy green products to determine the organization’s future efforts.

E-mails in early May were sent to about 500 buyers across the nation informing them of the survey and directing them to a research company Web site where they can participate, said Scott Horsfall, chief executive officer.

“It’s an Internet survey that is posted on a research company Web site that is not accessible to the general public,” he said. “It takes about 20 minutes.”

He said the survey is meant to determine buyers’ awareness of the California leafy green industry’s food safety program.

“We want to get a general feel for where we stand with the buying trade,” he said. “We’re asking them how we can better communicate the results of the program and how we can make it stronger.”

He said the organization also wants to know how buyers respond to various elements of the program.

“Our auditing program is based on the fact that we use government auditors, and we want to know if they think that’s credible,” he said. “We want to know if that raises their confidence in what we’re doing. We’re trying to get a read on how well we’re communicating what the program is all about and how it meets their needs.”

Horsfall on May 27 said the Web site would continue to be available to buyers for another couple of weeks. The results of the survey will be released midsummer, he said.

He said any buyers interested in taking part in the survey should contact the marketing agreement at (916) 441-1240, and they will be directed to the Web site.