Leifermann leaves J&C Tropicals

05/10/2011 05:55:51 PM
Doug Ohlemeier

Long time south Florida tropicals marketer and executive Peter Leifermann has left J&C Tropicals and is pursuing other tropical sales opportunities.


Leifermann


Leifermann, who has worked 20 years in tropical sales, notified members of the industry through an e-mail about his departure from the Miami-based J&C Tropicals Inc. on May 10. Leifermann, whose last day at J&C was May 6, was a former managing partner for Homestead, Fla.-based C-Brand Tropicals Inc., and became president of Homestead-based Fresh King Inc. when Fresh King bought C-Brand in 2006.

Entering the produce industry by working in buying and sales for Miami-based Coosemans Worldwide Inc.’s Atlanta and Cleveland operations, Leifermann called his departure from J&C amicable and said he only left to pursue other opportunities. He said he plans to work with J&C’s Capote family owners.

“I look forward to continuing to work for the best interest of the grower-shippers and consumers,” Leifermann said. “I will maintain my representation of tropical fruits, imported and domestic, and am very excited about meeting the challenges of the new produce era. I will continue as the year goes on to innovate and market the finest tropical fruits and vegetables I have been doing all my life since I started at Coosemans Atlanta.”

Declining to state immediate plans, Leifermann said he intends to quickly rejoin the tropical marketplace. He said his biggest accomplishment at J&C, where he was sales and category manager, was helping transform the grower-shipper from a wholesale sales operation into retail sales. Leifermann said he helped more than double J&C’s retail sales after he joined the operation in 2009.

Before joining Coosemans, Leifermann worked as a jobber on the Atlanta State Farmers Market, Forest Park, Ga.



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