Both companies’ websites will feature two more new recipes that the commission developed: Cinco de Mayo Salad and PureHeart Salsa with California Avocados.
Additionally, an online and social media promotion will run alongside.
The recipes will be e-mailed out to more than 130,000 California avocado shoppers, and Facebook posts will go to more than 80,000 California avocado Facebook fans.
“Once you talk about versatility and new usage ideas, consumers are great about coming up with their own ideas,” DeLyser said.
“By integrating the California avocado as a key ingredient into summer meals, we’ll continue to increase demand.”
“So far, we’ve had a great response from retailers on this promotion, said Kellie Weaver, saleswoman for Dulcinea Farms.