Organic avocados from Mexico see sales rise - The Packer

Organic avocados from Mexico see sales rise

11/03/2011 12:58:00 PM
Jim Offner

Expertise is not in short supply, even if the total volume isn’t what some might seek, Escobedo said.

“People who grow avocados organically have been doing it so long that maybe doing it conventionally doesn’t make sense, but it’s not creating enough reward for others to jump in.”

Some organic markets are booming more than others, Escobedo said.

“Sales are up for sure across multiple sizes,” he said. “For example, it’s very interesting to see in markets like Denver, the organic avocado is increasing.”

Organic avocado sales in Denver surged 131% last year, he said.

That’s not true in other markets, he noted.

“If you go to East-North Central, dollars were down 6% and volume was down 3%,” Escobedo said. “Basically, retailers saying this is not a big seller here. In Texas, total dollars, it represents about the same market as Denver, about $180,000 per year, versus $160,000 for Denver. It’s really small.”

HenryOther marketing agents said they anticipate sales growth overall to continue.

“For a while, there was a big gap between conventional and organic, but I think it’s going to close the gap with conventional,” said Chris Henry, sales and marketing director with Giumarra Cos., Escondido, Calif. “It won’t reach parity, but it will get closer.”

Organic avocado sales have been steady for Fallbrook, Calif.-based Del Rey Avocado Co. Inc., said Bob Lucy, president, who described his company as one of the largest packers of organic California avocados.

Lucy“You’d think that would be more affected more by the economy, but it’s been very steady,” he said. “Those people that are committed to eating organic products hang in, even if they have to pay a little more. It works for them.”

There are good organic avocado supplies coming out of Mexico, Lucy said.

“Mexico will supply the organic market most of the fall and winter, and California will take care of the spring and the summer,” he said.


Prev 1 2 Next All


Comments (1) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

MR    
New York  |  January, 12, 2013 at 10:09 PM

I purchase organic avacados when they are not too expensive,, but I usually eat non-organic avacados, that being one of the few things I eat that are not organic. I, may I say, love, avacados If I don't have them,I am not satisfied. I place them in green drink that I mix, and sometimes in cereal. I eat just about every meal, except fruit; come to think of it, I put some with fruit for the first time today. I do not eat meat, so I always say that avacados are my meat. I had about one and a half today, not including what was mixed in the green drin. I recently read that it is not necessary to purchase organic avacodos, because of the hard skin. I don't know if this is so, but as I said, I eat the non-organic most of the time.

Feedback Form
Leads to Insight