John Pizza played a key role in getting the new market on a profitable path, his son said.
“He was a leader of the market, and financially it thrived under him,” Jack Pizza said.
Roberto Tarriba Rojo
“Don” Roberto Tarriba Rojo — founder of Nogales, Ariz.-based Agricola Tarriba, the owner/growing operation of Farmers Best International — died April 5 in Culiacan, Mexico. He was 85.
His funeral was April 6-7 in Culiacan.
He reportedly discovered the La Cruz de Elota growing region and was an early developer of Sinaloan agriculture, starting his career in the industry in 1965.
“Don Roberto is a great story of success and humility. He founded and built the Farmer’s Best name and reputation, his legacy will be with us for many generations,” said Leonardo Tarriba, nephew and general manager of Farmer’s Best International.
“His family, friends and people who knew him will always remember him with respect and affection. Rest in peace.”
After the death of his first wife, Alejandrina Haza, Rojo sold his company to his sons, who together created the Farmer’s Best brand.
In addition to his first wife, Rojo was preceded in death by his two sons: Roberto and Guillermo.
Rojo is survived by his wife, Cristina Almeida de Tarriba and children, Ernesto, Emma Beatriz, Ivan, Maria Alejandrina and Oscar Arturo, as well as numerous grandchildren and great-grandchildren.
Austin Migotti, a salesman and commodity manager for Salinas, Calif.-based Coastline Produce, died in a car accident April 11. He was 27.
Austin began working in Coastline sales in January 2011, after graduating from Cal Poly San Luis Obispo the year before. He soon became commodity manager for parsley, Italian parsley, cilantro, spinach, leeks, bok choy and napa cabbage.
A memorial mass was scheduled for April 19 at St. Theodore’s Church in Gonzales, Calif. Survivors include his parents, Steve Migotti and Valerie Migotti.
Mike Monson, president of Selah, Wash.-based Monson Fruit Co., died April 13 in a helicopter crash near Bute Inlet, British Columbia.