Knowledgeable retailers are helping to fuel sales, said Matt Seeley, vice president of marketing with Salinas, Calif.-based vegetable grower-shipper The Nunes Co.
“I think, like anything else, it’s further education being transferred from growers to supermarkets,” he said.
There’s only one way to change perceptions, said Tom Deardorff, president of Oxnard, Calif.-based Deardorff Family Farms
“Performance,” he said. “The industry is maturing enough to dispel a lot of those myths.”