Avocado sales keys include bigger displays, more choices

08/15/2011 02:12:00 PM
Dan Gailbraith

Consumers who buy bags are typically doing so based on the value provided, said Ross Wileman, vice president of sales and marketing, Mission Produce Inc., Oxnard, Calif.

Chris Henry, director of sales and marketing, Giumarra Agricom International, Escondido, Calif., also said retailers are adding more valued-added items to the category, including bags and smaller avocados with lower price points.

Other trends include multiple in-store displays, a variety of sizes and ripeness levels, bags of small avocados, and cross-merchandising with chips or salsas, Thomas said.

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