Berries Marketing business updates - The Packer

Berries Marketing business updates

05/09/2014 09:36:00 AM
Melissa Shipman

Cal Giant to honor exceptional people

Watsonville, Calif.-based California Giant Berry Farms has started a program called Giants Among Us, to honor exceptional individuals that inspire others to give back, according to Cindy Jewell, director of marketing.

Jewell said the program “gives us an opportunity to shine a light on employees, friends in the community and friends in the produce industry that we see as ‘Giants Among Us’ that give back to their community.”

The program will launch soon and information on how to nominate someone will be available on the website. California Giant will honor individuals by sharing their story and donations to charities of their choice.

In addition, the company expects to see an increase of blueberry production by 25%.

“It’s part of our long term plan to grow that production and add to the available acreage,” Jewell said.

CBS plants more organic strawberries

CBS Farms, Watsonville, Calif., has increased its organic strawberry acreage.

“The increase in organic acreage is customer related. Our key customers were asking for more,” said Charlie Staka, sales director.

The company increased organic acreage by about 15%, Staka said.

Curry & Co. berry program grows

Brooks, Ore.-based Curry & Co. president Matt Curry said the company is growing its overall berry program.

The company hired Dominic Etcheberria as Los Angeles berry sales manager in the fall 2013 and opened a Los Angeles based office and distribution center, according to Curry.

“We had a strong season with Chilean blueberries, our largest to date, and are continuing that momentum with organic and conventional Mexican blackberries and blueberries through May,” Curry said.

The later berry season is also favorable, Curry said.

“We will then transition to our Oregon blueberry and blackberry programs in June. Our Oregon blueberries will be available into October once again and blackberries through the summer,” he said.

Fresh Results projects increases

Eric Crawford, president of Fresh Results LLC, Sunrise, Fla., said the company expects sizable increases in all major growing areas this year.

Right now, the company is representing a large portion of the Florida blueberry crop.

“Our associates represented 25% of the total volume coming out of Florida, and that will continue to be significant,” Crawford said.

In addition to Florida, Crawford said Fresh Results expects to see increases in Georgia, and growing regions farther north as the year goes on.


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