The program will have some marketing use for retailers, who want to convey a high-nutrition message, Escobedo said.
“If an importer wants to communicate the nutritional benefits and have it on packaging, we can provide creative assets to make sure they can incorporate Love One Today in packaging,” he said.
The program has two messages for consumers, Escobedo said.
“Cholesterol-free and naturally good fats,” he said.
Tim O’Connor, Denver-based chief executive officer of the newly launched Avocados From Mexico marketing program, praised the idea.
“Clearly, this is a deep dive into the target consumer and what motivates them,” O’Connor said.
More information is available at loveonetoday.com.