Breast Cancer Awareness business updates - The Packer

Breast Cancer Awareness business updates

07/23/2014 02:09:00 PM
Chelsea Mies

Bland Farms plans pink packaging

Bland Farms is getting ready for Breast Cancer Awareness Month by going pink.

Starting in late September, Bland Farms, Glenville, Ga., will switch to its all-pink logo on its packaging for Breast Cancer Awareness Month. The company’s sweet onions will come in pink packaging, as well.

Packaging and point-of-sale material will include a list of foods shown to help prevent cancer, a recipe for good breast health and facts and statistics from the American Cancer Society, said Greg Smith, marketing communications manager of Bland Farms.

The company plans to partner with the Breast Cancer Research Foundation for the fifth year. A portion of the money made from the pink promotion will go to the foundation.


GloriAnn continues Corn for the Cause

GloriAnn Farms, Tracy, Calif., will continue Corn for the Cause for the third year.

The Corn for the Cause promotion donates a portion of every case of sweet corn sold at participating retailers throughout the month of October.

The donation will go to the National Breast Cancer Foundation, said Katie Veenstra, director of marketing.

GloriAnn Farms puts a Corn for the Cause sticker on the packages to draw attention to the cause at the consumer level.

The sticker tells consumers about the donation and where it is going.

For certain retailers, GloriAnn Farms also switches its corn trays to pink for Breast Cancer Awareness Month.


Mushroom Council funds City of Hope

The Mushroom Council is continuing to donate money to City of Hope for the 12th year.

The council, based in San Jose, Calif., plans to donate another $50,000 to City of Hope to add to the $850,000 they have donated in the past.

The donation goes to research on mushrooms and breast cancer, marketing coordinator for the council, Kathleen Preis said.

The council also provides labels with the City of Hope logo for industry leaders to use on their packaging for Breast Cancer Awareness Month. The labels allow growers to show consumers what the industry is doing for breast cancer research.

The council also provides social media content to share with the industry.


Mango board works on research

The National Mango Board in Orlando, Fla., is working on a preliminary human study regarding mangoes and breast cancer that it hopes will lead to a larger study.

If the preliminary study shows positive results, the board will move forward with more research that it hopes to be able to share results for in the future, said Megan McKenna, director of marketing.

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