Brussels Sprout Marketing business briefs - The Packer

Brussels Sprout Marketing business briefs

03/22/2013 03:16:00 PM
Melissa Shipman

Green Giant Fresh revamps packaging

Salinas, Calif.-based Green Giant Fresh updated its Brussels sprout packaging in November to a stand-up pouch, according to Mishalin Modena, senior marketing manager.

“We went from a clamshell to a grab-and-go pouch so it has more of an impact on the shelf, and we’ve seen that help sales tremendously,” Modena said.

The packaging also has new graphics, which helps bring more attention to the pouch on the shelf, and a quick-response code that has greatly increased traffic to the company’s mobile site, according to Modena.

In May, the company will add Brussels sprouts to its Box Tops for Education program, allowing consumers one more avenue to earn money for their schools.

“We’ve gotten a lot of consumer feedback on the Green Giant Fresh line by increasing the box tops programs,” Modena said.

Ocean Mist value-added pack receives PMA Impact Award

Ocean Mist Farms won the Produce Marketing Association’s Fresh Summit Impact Award for excellence in produce packaging, and the Joe Nucci Award for Product Innovation for its microwaveable Brussels sprouts.

“Last year, we decided to offer our first “ready to eat-value added” Brussels sprout pack. The season-and-steam option that our microwaveable bag offers was, and still is, relatively rare in the produce department, Kori Tuggle, director of marketing and business development, Ocean Mist Farms, Castroville, Calif., said in an e-mail.

“We didn’t come up with a new idea with our microwaveable Brussels sprout, however, we wanted to improve the packaging being offered giving the consumer a better cooking and eating experience with our ‘season and seal’ microwaveable bag feature,” she said.

The company also offers these season and steam bags for artichokes.



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