Brussels sprouts enjoy newfound popularity - The Packer

Brussels sprouts enjoy newfound popularity

03/22/2013 03:22:00 PM
Melissa Shipman

Modena also said varieties have changed.

“Chefs are starting to work with artichokes, Brussels sprouts and kale because the varieties are sweeter now and not as bitter,” she said.

Suppliers said there should be promotable volumes for Easter and other upcoming holidays.

“We’re going to be doing some Mother’s Day campaigns, and it’s a great item for Easter, so we have a few retailers doing large displays and promotions,” Modena said.

Tuggle said promotable volumes are available all year, though winter months are still popular times for promotions.

“Brussels sprouts are a cooking vegetable, which is a category that peaks in consumer demand in the holiday and winter months of November through February, and therefore an ideal time to promote to match demand,” Tuggle said.


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