Business updates: Pomegranate Marketing

11/02/2011 09:41:00 AM
Amelia Freidline

Trinity Fruit doubles volume this season

Fresno, Calif.-based Trinity Fruit has nearly doubled pomegranate production this season, said John Hein, marketing director.

“We’ve increased production to about 700,000 boxes from about 350,000, which is a nice increase for us,” Hein said. “We’re probably the second-largest packer of pomegranates in the industry, behind Pom Wonderful.”

The addition of two new growers, whom Hein declined to name, accounted for about 75% of the increase in volume this year, he said.

More productive trees also are a factor, he said.

“The younger trees come into production, and older trees increase their production,” he said.

Youngstown offers one-serving arils pack

Youngstown Grape Distributors Inc., Reedley, Calif., is offering a single-serving size of arils, said Mike Forrest, president.

“We’re doing consumer packs and, on pomegranates, we’re doing a single-serving size for foodservice,” he said.

The company also is working with “a number of school districts” across the U.S., Forrest added.

“We’re able to ship our arils throughout the U.S. and Canada,” he said.

“We ship them as far away as far eastern Canada, and we’re able to do that 365 days a year. They travel well at proper temperatures. We’re achieving shelf life up to 16-18 days.”


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Jerry Bennett    
Tranquillity  |  December, 13, 2011 at 02:14 AM

I have come to realize that the grower with 150 acre's or less of pomagranates should co-op with other grower's of like size and market themselves. The packer's around here are for lack of a better term "eating their young" when it come's to their grower's. It's no wonder they have bad image's, they just can't help themselve's, so please grower's let's band together!

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