Business updates: Potatoes Marketing - The Packer

Business updates: Potatoes Marketing

11/30/2012 11:15:00 AM
Melissa Shipman

To mark the achievement, the company has several events planned, some of which will focus on community involvement activities in Idaho.

The company also has a restored 1934 truck that will be used for various events across the country surrounding the anniversary, director of marketing Chris Wada said.

Wada Farms plans to be involved with the Famous Idaho Potato Bowl, sponsored by the Idaho Potato Commission, in December.

“The truck will be there. That’s the first event on the plan,” Wada said.

“We also have some fun things in terms of giveaways to get customers involved and excited about it,” he said, referencing a toy model of the truck that could be a fun memento.


Washington State Potato Commission hires staff

The Washington State Potato Commission, Moses Lake, Wash., hired Raina Spence this fall as director of industry outreach.

Spence has a background in plant science, and for the commission will focus on giving technical advice to the industry in regards to food safety, sustainability and pest and plant diagnostics, according to a news release.

Director of marketing and industry relations Ryan Holterhoff began his role with the commission in June.


Wilcox Fresh launches Potato Jazz, adds flavors

Wilcox Fresh, Rexburg, relaunched its Potato Jazz product line and switched from a B-size potato to a C size.

“It gives the consumer a stronger value sense,” said Jim Richter, executive vice president of sales and marketing.

Other changes include the addition of new flavor profiles.

“Using focus groups and other research methods, we started with about two dozen, then narrowed it down to 12, and then to four,” Richter said of how the company selected the four current choices: Zesty Italian, Chipotle, Savory Herb and Garlic and Parsley.

The product should be available in markets in mid-December, Richter said.

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