Chili pepper promotions stoke sales - The Packer

Chili pepper promotions stoke sales

07/07/2014 10:53:00 AM
Jim Offner

The best way to showcase chili peppers at retail is through promotions, said Chris Franzoy, owner of Hatch, N.M.-based Young Guns Produce.

“We encourage the retailer to set up the chili roasting machine at store level,” he said.



The foodservice category remains more a realm for processed product, Franzoy said.

“We don’t sell any fresh to the restaurants, but we do offer frozen product to them, and it seems to do well,” he said.

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