When Mann Packing Co. started shipping a pair of chopped salads Sept. 23, it marked the latest in a long line of fresh-cut vegetable products from the Salinas, Calif.-based grower-shipper.
“We introduced the first kit concept more than 15 years ago,” said Kim St. George, director of marketing and innovation. “Mann’s chop salads are true vegetable-based salads. We believe they will add incremental sales to the bagged salad category rather than detract from the traditional lettuce blends.”
The new products:
- Asian Citrus Crunch Chop Salad with stringless sugar snap peas, green and red cabbage, napa cabbage, carrots, orange citrus salad dressing, won ton strips and sliced almonds. The snap peas have been one of Mann’s signature items.
- Cantina Crunch Chop Salad with green cabbage, carrots, broccoli, napa cabbage, a jalapeno ranch dressing, shredded four-cheese blend and tortilla strips.
The choice of the two flavors emerged from consumer research and a study of menu trends and Nielsen Perishables Group data, St. George said.
Sales of salad kits are expected to top $53.3 million for the year, with 11.5% of that accounted for by chopped salads, according to July data from Nielsen Perishables Group Fresh Facts.