Citrus Marketing: Business updates

01/20/2012 10:00:00 AM
Jim Offner

“Sunkist Pixies and Sunkist Gold Nuggets are two newer varieties of mandarins which are rapidly gaining popularity,” Smith said.

“They are very sweet and very juicy, peel easily and are seedless. The exterior has a characteristically pebbly texture. These varieties are claiming a growing niche in the citrus category and distribution is increasing in both domestic and export markets.”

The short-season items are on the market from March through May or, sometimes, into mid-June, Smith said.

“Newer varieties of lemons such as seedless and meyer lemons are also quickly gaining popularity,” she said.


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