Targeting young families with the smaller bagged fruit is helpful to convert customers, in hopes that as the children’s appetites grow and habits are established, parents will transition to buying larger apples in bulk.
“It’s hard to do specialized promotions with bulk apples because all you have to work with is a tiny sticker. A lot of retailers have clean store concepts so the bags really have to do most of the marketing and selling to those new customers,” Riggan said.
However, it’s not always about smaller fruit.
“Everything is not going to be available in ‘bite-size’ quantities, and as industry I think we need to embrace that. Since we are marketing organic bananas, we have a natural tie to kids’ favorite fruit, regardless of the size of a banana,” said Mayra Velazquez de Leon, president of Organics Unlimited, San Diego.
Creating kid-friendly recipes is another way companies can fill a need for parents trying to provide healthy options to their families.
“Our website’s chef’s corner lets people find quick and (easy) recipes for kid-friendly foods,” Grabowski said.
The company has recipes that are directed toward kids working in the kitchen.
“Well-Pict has dedicated a portion of their website to healthy kids, where they will find the Junior Chefs corner,” he said.