Doug Tannehill, president of Global Perishables Services LLP, Miami, organized the labor session.
New this year is a special event involving food bloggers.
Last year’s food blogging session was successful, and Vorhees said the council saw much interest in the topic and how grower-shippers can work with food bloggers to help influence consumer buying decisions.
Instead of a workshop, the council plans to host an informal reception at 2:30 p.m. on March 1 after retail and foodservice buyers return to the convention hotel from the field tours.
The council plans to host the food bloggers to allow for discussion of the latest produce and food trends, Vorhees said.
“Because there was such an interest level and industry members wanting to talk with bloggers, we wanted to host a roundtable even where food bloggers can talk with industry members,” McIntyre said.
“There will be different topics at each table. They will talk to bloggers about how to get more exposure on the food blogs, what the bloggers are looking for and how they can partner with industry companies to do more.”
Early interest in the event remains high. Vorhees said more than 200 have signed up to participate.