Fruit Logistica convenience, organic routes help guide attendees

01/25/2013 10:40:00 AM
Pamela Riemenschnieder

With more than 1.2 million square feet to cover at the Fruit Logistica trade show in Berlin Feb. 6-8, organizers are looking for ways to streamline the path for attendees.

For attendees specifically looking for convenience or organic produce items, organizers created two “routes” to guide the way.

Exhibitors are identified in the halls with signs designating them Convenience Route, Organic Route — or both.

Attendees also can search the show’s Virtual Market Place website based on these routes.

Susanne Tschenisch, press officer, said 47 exhibitors from the U.S. are registered for this year’s show.

The United Fresh Produce Association, Washington, D.C. is one of them. United Fresh has been exhibiting at Fruit Logistica for several years, said Miriam Wolk, vice president of membership and marketing.

“Each year when we go to Fruit Logistica, we come back with new members,” Wolk said. “It’s a huge plus for us and a great opportunity to promote our convention each year.”

The Pear Bureau Northwest, Milwaukie, Ore., has been exhibiting at Fruit Logistica for as long as Jeff Correa, director of international marketing, can remember.

“It allows us a chance to meet with the established importers in Europe, Russia and even the Middle East,” Correa said. “Also, having a booth and the private meeting space allows the industry members who are attending the show to have private meeting with their customers.”

Eden Prairie, Minn.-based C.H. Robinson Worldwide Inc. plans to have a booth at Fruit Logistica this year.

“C.H. Robinson has been attending Fruit Logisitca for over five years, but this will be our first year having a booth at the show,” said Drew Schwartzhoff, director of produce marketing. “This show allows C.H. Robinson the opportunity to connect with the attendees to learn their struggles and how our high quality of products and services and focus on flexible problem solving might be able to help grow their business.”

The Produce Marketing Association and United Fresh Produce Association plan to host receptions.

United Fresh’s event is planned for Feb. 6 from 5-7 p.m. at the United Fresh Stand, Hall 23, Stand F-12.

PMA’s reception, co-sponsored by The Packer, is scheduled for Feb. 7, from 4-6 p.m. at the PMA Stand, Hall 23, C-1 This year, The Packer is co-sponsoring a reception with PMA.

“The international market is having an ever greater influence on North American supplies,” said Shannon Shuman, publisher of The Packer. “As the most read and trusted publication serving North America, The Packer is excited to be a part of PMA’s reception celebrating the global produce community.”



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