“Fresh Summit is so big, it’s hard to accomplish any business,” he said. “And we found that in the more intimate setting, we, as a medium-sized company, don’t get overshadowed.”
Booth Ranches has specific growth plans for the Midwest, and Galone hopes the Midwest Produce Conference & Expo will help expedite those plans.
At larger shows, it’s hard to stop moving, said Mike Angelo, director of national sales for Calavo Growers, Santa Paula, Calif., also exhibiting at The Packer’s expo.
“You’re there, but you spend most of your time just getting around the show,” he said. “The regional shows give us a chance to be more one-on-one with people.”
A show in Chicago is perfect for Calavo, which is looking to expand its presence in the region, Angelo said.
“We’ve always had pretty good relationships there,” he said. “And some of the smaller independents who have grown are now becoming attractive as customers for us.”
Calavo customers in the Upper Midwest have said they’re excited about attending the show, Angelo said.