Creative merchandising moves more berries

05/13/2013 03:43:00 PM
Melissa Shipman

The company’s “Breath of Fresh Berries” sweepstakes and messages will run through April.

The company is using the national sweepstakes to drive consumer engagement, brand awareness and association of California Giant berries with a healthful lifestyle, she said.

“Each week during the month of April, California Giant Berry Farms will give away an activity-themed prize pack to a lucky winner chosen randomly from the entries received either through social media networks, their website or from scanning the (quick-response) code on each berry package,” she said.

Prize packs will include picnic backpacks and games families can enjoy together.

California Giant also plans a number of other promotions during the 2013 season to connect with consumers and increase sales and brand loyalty for the firm’s line of fresh berries, Jewell said.

She also encourages retailers to check out “The Cool Factor,” the company’s cold chain management video that has attracted nearly 1,000 views on the firm’s website and on YouTube.


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