Fall Avocado Marketing business updates - The Packer

Fall Avocado Marketing business updates

08/14/2014 11:51:00 AM
Jim Offner

Calavo Growers expands growing operations

Santa Paula, Calif.-based Calavo Growers Inc. is getting ready to expand its growing operations in Mexico, with new groves in Jalisco, said Rob Wedin, vice president of sales and marketing.

“Mexico is going to play a bigger part. There are developments there related to Jalisco and expansion of groves there,” he said.

Wedin said the company was not yet ready to disclose details, other than to say that more than 40,000 acres of avocado production will be starting in the state, which is along Mexico’s southwestern coast, perhaps during 2015.

The company still has to wait for U.S. government approval, Wedin said.

“It’s not on the fast track, but it’s not a difficult hurdle to get over,” he said. “It’s likely we’ll see avocados coming from Jalisco in 2015.”


California Avocado Commission continues digital media program

The California Avocado Commission in Irvine will continue its online and social media program throughout the year,” said Jan DeLyser, the commission’s vice president of marketing.

The commission has some “key account programs” scheduled to run through Labor Day, DeLyser said.

“We will be meeting with our key accounts to provide information on their promotional performance and begin discussions about next year,” she said.

The commission also is planning to have “a strong presence” at the Produce Marketing Association’s Fresh Summit expo Oct. 17-19 in nearby Anaheim, Calif., DeLyser said.


Chilean Avocado Importers Association gets new look

The San Carlos, Calif.-based Chilean Avocado Importers Association is working on a new look, said Karen Brux, director of CAIA and managing director of the Chilean Fresh Fruit Association.

It’s a “new face” for the product, she said.

“We’re developing a refreshed look for our brand, a new website, new point-of-sale items and new communication pieces to strengthen relationships with retailers, whether buyers, marketing/social media professionals or retail dietitians,” Brux said.

The changes were still under development at the end of July, but everything will be ready to go for the start of the fall season, she said.


Del Rey Avocado launches Gator Eggs

Fallbrook, Calif.-based Del Rey Avocado Co. Inc. has launched single-serving Gator Eggs, a product of Visalia, Calif.-based Shanley Farms, said Bob Lucy, partner with Del Rey Avocado Co. Inc.

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