Fall avocado business updates

08/10/2012 02:44:00 PM
Jim Offner

Calavo Growers expands packing, cooling facilities

Santa Paula, Calif.-based Calavo Growers Inc., is undergoing an expansion of its facilities, said Rob Wedin, vice president of sales and marketing.

The company, for example, is expanding its packing and cooling capacity in Uruadan, Mexico, Wedin said.

Calavo is bringing in a new sizer to handle the main business for the U.S. in the facility, Wedin said.

Chilean Hass Avocado Committee prepares media

The Chilean Hass Avocado Committee, Santiago, is devoting 35% of its budget on a consumer media program this season, said Adolfo Ochagavía, the committee’s president.

“Right now, we are doing fine-tuning to the final activities because they have to be agreed with retailers and other actors of the avocado trade business community in the U.S.,” Ochagavia said.

Chilean Avocado Importers Association to reveal logo

The Chilean Avocado Importers Association, based in Washington, D.C., is unveiling a new logo this year and is a number of new marketing programs planned, said Maggie Bezart, marketing director.

A number of programs are centered on January, which is Avocado Lovers Month, Bezart said, but marketing efforts will cover the entire season, which runs roughly from October through March, she added.

“There’s a display contest, a consumer recipe contest, a chefs contest, dedicating over $30,000 in prize money to consumer throughout our season that will be awarded in January,” she said, noting the association also again will be a co-sponsor of college football’s Fiesta Bowl.

The new logo was finalized in the summer, said Xavier Equihua, the association’s chief executive officer.

Del Rey Avocado to pack Morro Bay avocados

Del Rey Avocado Co. Inc., Fallbrook, Calif., is excited about its late-summer/early fall Morro Bay avocado program, said Bob Lucy, president.

“It’s a group of growers who have joined together and have Del Rey pack the fruit for them and we join them to go to a number of customers across the country,” he said, adding that shipments move from about Labor Day to early November.

The product is packed in a box that stands out from the standard Del Rey carton, Lucy said.

“There’s a number of customers we go to, mostly retail,” he said.

The product comes with a price premium, Lucy noted.

“It eats extremely well,” he said. “The growing season is long, and the fruit has a lot of oil.”


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