“We’re seeing retailers roll out displays of Florida avocados,” said Mary Ostlund, Brooks’ marketing director. “They have sectioned-off those ready for guacamole and those not so ripe. We’re seeing large avocado displays. They seem to be going fast. It’s definitely an item that can be cross-merchandised.”
For south Florida tropicals, fall remains a good time for retail promotions, said Adrian Capote, vice president of sales for J&C Tropicals Inc., Miami.
“There’s a lot of focus on the roots and offshore deals during the fall, due to consumer trends,” Capote said.
“We start getting demand for ethnic root programs during the fall.”
Tropicals, including papaya and limes, add sizzle to consumers’ palettes, said Charlie Eagle, vice president of business development for Pompano Beach-based Southern Specialties Inc.
“There are all kinds of colors, shapes and flavors,” he said. “We’re a sophisticated bunch, and consumers have developed great tastes.
“All have more of a cultivated palette than ever before. We are looking for diversity in our personal menus, and tropicals fit a good role in that with flavor and nutrition benefits.”