Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Fig Marketing

On-time crop should keep up with growing demand

This year is set to be a great one for figs, with a good harvest set to begin on schedule.

“Last year was incredibly late, about two weeks, and this year we should be 12 to 14 days ahead of that, which will put us right about normal,” said Kevin Herman, owner and president of The Specialty Crop Co., Madera, Calif.

He expects this year’s harvest to provide a good crop to meet a growing demand.

“We’ve had nice, incremental sales increases for quite some time, and we hope that continues again,” Herman said.

Karla Stockli, chief executive officer of the California Fig Advisory Board, Fresno, agrees this year should be a big one.

In 2011, California growers shipped more than 13 million pounds of fresh figs, Stockli said.

She reports that the 2012 supply should exceed that number.

“With the combination of an early spring and above average temperatures, we anticipate outstanding quality and production,” she said.

The harvest began mid-May and should run through December, with each of the five main varieties having a slightly different season.

The tiger fig also is set to have a good year, something growers have been hoping to see for the past two years.

“We’ve been optimistic we’d have more volume, but were finding it was a slow-growing variety that takes longer for maturity. But we feel pretty confident we’ll have decent volumes now for the tiger fig,” he said. “This year looks encouraging.”

The tiger fig variety has been produced in California for about five years, with trees now reaching maturity to produce fruit, but Herman said Specialty Crop Co., which has about 160 acres planted, should have the most volume.

“Other guys maybe have 50 trees or so, so we’ll be the only folks that will have any acreage to speak of,” he said.

This later-maturing variety should be ready around Aug. 1, according to Herman.

Restaurant use for figs continues to grow as well.

“We’ve kind of become the darling of restaurant trade groups, with our fresh picked commission really cultivating those relationships,” Herman said.

“We’re trying to get people excited about using figs as an ingredient,” Herman said.

Those efforts have been largely successful.

He estimates that about 20% of figs go to restaurants, where three to four years ago, that number was closer to 10%.

Potential problems

No major challenges with the crop are expected for this year, and the weather has been pretty normal, according to Herman, but he says that some people are concerned with labor shortages.

“We haven’t experienced that yet, but we’re just getting started,” he said. “So far it looks to be a good year, but it could manifest itself later on.”

Another issue that could cause problems is the effect of opening the U.S. market for Chilean figs.

Herman said he’s concerned this could hurt demand more than it will help.

“They are out of the market now, but their quality hasn’t been very good, and the shelf life is shorter. Now we have to convince people that quality is good again,” he said.

He said the process of conveying that California figs are high in quality could take weeks, an unfortunate byproduct of the imported product.

Since 2011 was the first year for the imports, there’s still a need to differentiate the products.

“We need to work on telling people that these are California-grown,” Herman said.

It’s too early for numbers on how many figs were imported from Chile in 2011, but Stockli agreed the Chilean supply has had some negative effects on the California fresh fig industry.

She said the industry needs to educate media and consumers on the differences between the two groups of figs.

“Our efforts specifically target quality and country of origin,” she said, referencing the motto, “When you think figs, think California.”


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