Florida avocado businesses look to expand

08/15/2011 02:01:00 PM
Dan Gailbraith

The U.S. Department of Agriculture’s National Nutrient Database reports that 100 grams of raw California avocado (most California avocados are hass variety) has about 2.1 grams of saturated fat, about 9.8 grams of monounsaturated fat, and about 1.8 grams of polyunsaturated fat for a total of about 13.7 grams of fat.

One 30-gram serving contains 50 calories, according to the California Avocado Commission website, so 100 grams would have about 167 calories.

In comparison, according to the database, 100 grams of raw Florida avocado has about 2 grams of saturated fat, about 5.5 grams of monounsaturated fat, and about 1.7 grams of polyunsaturated fat, for a total of about 9.2 grams of fat. Brooks’ website states that 125 grams of SlimCado avocado has 145 calories, so 100 grams would have about 116 calories.

Another reason for strong demand for Florida avocados is that more retailers are stocking both Florida and hass varieties, Ostlund said.

Offering shoppers a choice in varieties can increase retail sales.

“There are the shoppers who’ve got SlimCados on their shopping lists, and there are the shoppers who buy it on impulse,” Ostlund said. “One big display of SlimCados near other avocados will attract both shoppers.”

Displaying tomatoes near Florida avocados makes a colorful presentation, and the two can be promoted together with recipes for guacamole, relishes and salsas, Ostlund said.

Vertrees said M&M works with retailers on any promotional formats they are interested in.

The challenge for retailers in selling Florida avocados is in getting new consumers to try the fruit, Vertrees said.

“People just aren’t familiar with it, but they can use the variety in any way another avocado would be used,” he said.

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